B-Roll: Swedish songwriters
With an estimated 125 million viewers each year, the Pan-European song contest Eurovision is one of the most watched non-sporting events in the world. This year, not only did Sweden win the competition, but ten of the finalists’ songs from other countries had Swedish songwriters on the team. Even last year's winning song from Azerbaijan was written by Swedes. Sweden's pop music phenomena date back to ABBA and Roxette, continued with Robyn and the Cardigans right up to the DJ's of today like Avicii, and the hugely popular Swedish House Mafia. Sweden has the most chart-topping pop hits in the world, quite a feat considering its size. And the trend continues for Swedish music, not the least in pop songwriting.